The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Each week, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.

Guests on the program face a series of challenges designed to show the thought processes - and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week we examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.

In a segment called 'The Pitch', agencies compete to fulfill an impossible brief. For example, 'make Brendan Nelson a winner'. Elsewhere, 'Consumer's Revenge' allows our audience to participate in the show by making their own ads on this website. The best ads will be played during the show. (Source: http://www.abc.net.au/tv/gruentransfer/about.htm)