Medical
Station:
discovery+ (US)
Status:
To Be Determined
Start:
2022-08-12
Rating:
0/10 from 0 users
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
There is no Next Episode of Viagra: The Little Blue Pill That Changed the World planned.
S1E1 - The Hard Science
In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
Air Date: 12 Aug 2022 07:00 (CDT)
S1E2 - The Hard Sell
The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
Air Date: 12 Aug 2022 07:00 (CDT)
S1E3 - The Hard Truth
In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
Air Date: 12 Aug 2022 07:00 (CDT)