Next Episode of The Mega-Brands That Built America is
Season 2 / Episode 4 and airs on 20 May 2024 01:00
The Mega-Brands That Built America is the newest series in History's "That Built" franchise, telling the origin stories of some of the most successful businesses in history: from mega-stores like Costco and Walmart to sporting goods giants like Spalding and Wilson, titans like Ivory Soap, Schick and Gillette, to shipping giants like Fedex and UPS, and countless more of the biggest brand names in history. Each story is told through the "That Built" franchises' signature blend of expert interviews and archival, mixed with original premium recreations. Through the eyes of the visionaries and entrepreneurs behind the brands, the series takes viewers on a journey; starting with how it all began, following the innovations, the failures, and all the incredible achievements that forever changed the way Americans live. It's everything you didn't know about the colossal brands you know so well.
James Gamble and Harley Procter invent a revolutionary new soap that revolutionizes America and opens up a market to entrepreneurs in the late 1800s, when Americans rarely bathed and deadly diseases were commonplace.
When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce battle among international telecommunications companies to produce the most popular cell phone. The competition for the next great mobile device produces innovations such as flip phones, ringtones, and text messaging. But when a little-known tech upstart from Canada decides to combine the features of a computer with a cell phone to make a smartphone called the Blackberry, the way we use phones will never be the same again.
A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But, as the dot com boom explodes an opening appears for two software executives in California to redefine the industry and take on the media giant with their online subscription service, Netflix.
In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank of America, and American Express race to change how people pay for everything kicking off the $6 trillion dollar a year credit card industry.
Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for hospitality. Despite setbacks, economic downturns, and international conflict, these rivals will stop at nothing to be number one.
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