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Discovering what makes Japan cool! Cool Japan is a term that describes the growing international interest in Japan. From the worlds of fashion, anime, architecture to cuisine, the cultural aspects of Japanese society that have long been left undiscovered are starting to make a strong impact on global trends.
Bonsai is a Japanese culture praised by the world. Bonsai recreates the worldview of nature in a small pot, and plastic food models faithfully reproduce dishes and have become popular as souvenirs. What they have in common is "recreation." The types of skills are diverse, and the world is surprised by Japan's refined and advanced recreation technology, from fixing broken bags and furniture to the decorative metal fittings of castles and towers. How is Japan's recreation different from other countries? We rediscover the cools of recreation that Japan is proud of.
The world's 4 largest motorcycle manufacturers are all Japanese. They account for 50% of the global market, far more than India in 2nd place. The secret to their popularity is the overwhelmingly high quality. Even domestically, a motorcycle boom for old models that were popular in the 80s has reignited the passion of middle-aged and older people for motorcycles. Further, people have high expectations for off-road motorcycle police due to their motorcycle's high mobility during disasters. How are Japan's motorcycles different from the worlds? We investigate the cools of the motorcycle kingdom Japan.
As the pandemic continues, people have spent more time at home. What do Japanese people consider to be a comfortable home? Home builders are already making new houses that cater to living in a pandemic. Japan's aging population problem also affects housing. Is there a secret plan to save the increasing vacant houses? Is Japan's current housing situation cool from the perspective of foreigners? Everyone is curious about Japanese houses right now. We investigate the latest culture while comparing it to the world.
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