Next Episode of Gruen is
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The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising. In 2015 it is re-named as Gruen.
The show that unpicks the dark arts of advertising, branding and spin is back. Wil Anderson, Russel Howcroft and Todd Sampson are joined by a trusty team of advertising experts, including Dee Madigan and Claire Salvetti.
This week on Gruen, Wil, Todd, Russel and guest panellists, Kimberlee Wells and Claire Salvatti discuss:
Facebook's new ad campaign - a company in crisis and the evolution of Brand Zuckerberg.
Plus, selling Australia to the USA. We follow up on Tourism Australia's Dundee reboot.
And a 'Pitch' to shut down the internet.
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