Mobeen Azhar

Over the last five years more than 100,000 British men have done webcam shows for money. Following the lives of four men, this documentary goes inside this multi-billion-pound global industry.

Martyn works full-time as a webcam model, performing sex shows, often with his male friends, for anyone who's willing to pay. 'We never touch each other. We're just in the same room.' Martyn is only 22, but has been webcamming since he was 16 and dreams of building a webcam business that will make him rich.

Joseph cams five nights a week from the comfort of a shed that his parents have refurbished especially for his online career. 'Webcamming has been very good for Joey's social life', explains his mother.