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Struggling documentarian Liam Williams returns to online talent agent James Wirm (Tim Key) to find out what it takes to become an influencer. This episode, he explores the world of travel influencers and must create a social-media-friendly holiday experience.

Liam tries to make sense of influencers by visiting mega-vlogger Millipede (Emma Sidi) who's named to appear in a West End musical, despite not being able to sing. Liam also attempts to save a struggling art gallery by trying to appeal to a younger audience.

Liam sees first-hand how sports are coping during the pandemic by following the build-up to a YouTuber fight taking place behind closed-doors and streamed live to an audience of millions.

Liam Williams must help a café appeal to younger diners, so visits food photographer Declan for a tutorial on how to take better pictures of meals, and a restaurant that's a favourite among Instagrammers for inspiration.

Liam must go viral with a vlog he makes from home, but without much of an audience and unable to identify his appeal, he visits several influencers who've carved out niche audiences in an attempt to unlock his own.

Liam must use his new-found status as a micro-influencer to become the face of an ethical campaign, but ends up fronting an advert for an oil company. Meanwhile his vlogger pal Charlie South (Jon Pointing) is being ‘un-cancelled'.