Selling New York

Parul Brahmbhatt from CORE must find a way to market the most unique new listing she's ever seen. Esquire magazine enlists the help of GHK's Michele Kleier to find their annual Bachelor Pad of the Year.

When Tom Postilio's latest listing fails to generate serious interest due to its flamboyant decor and high price tag, he must convince the eclectic homeowners to do a drastic price drop and possibly stage the home. If his strategy fails, he stands to lose the listing not to mention a healthy commission. Meanwhile, agent Deborah Lupard enlists her go-to PR gal to help breathe some new life into a stale listing. But when a reporter from the New York Daily News agrees to write an exclusive, Deborah can't help but nail bite and hope for a positive outcome.

Warburg's Richard Steinberg agrees to hire his daughter-in-law as his new assistant, but he's not an easy boss to please. Vickey Barron, of Core, sees a plan backfire when she tries to convince a buyer that her move-in ready listing is much more desirable than a property that needs renovating.

A relocating client turns to Sabrina Kleier to find her a home, but worries about buying a place before their Atlanta property is sold. Meanwhile Kirk Rundhaug helps a baseball team manager and his wife find the perfect neighborhood and the perfect pad, all under a time crunch.

Core's Tom Postilio mixes friends and business when he attempts to find crooner Michael Feinstein a home. Warburg's Leslie Rosenthal is given a tough challenge to live up to when she's asked to repeat a lightening fast sale in a building where she hopes to grow future business.

The Kleiers use kids and candy to try and sell a luxury townhouse. Deborah Lupard from Warburg helps a friend sell the apartment of his recently deceased mother, but nostalgia gets in the way when he refuses to lower the price of his childhood Upper East Side apartment.

GHK's Sabrina Kleier-Morgenstern and Daniel Kerin have to market a small apartment that's overcrowded by a growing family of five. Emily Beare of CORE is ready to sell her client's beautiful waterfront apartment, but isn't allowed to hold an open house to get potential brokers in. Emily enlists the help of a super-star party planner to throw a fabulous cocktail party that will generate enough interest in the apartment.

Tom Postilio from CORE has to convince his client to spend money on staging his apartment in order to get the asking price he's looking for. Richard is approached by a luxurious Caribbean company and asked to bring legitimate buyers down to the island of St. Barth's. If Richard can prove his value as a broker, he may be able to establish a lucrative new relationship.

As the third realtor in ten months on a penthouse listing, CORE agent Vickey Barron needs to come up with a fresh new marketing idea to get this Greenwich Village property sold. GHK's Michele Kleier guides two newbie agents, John Liss and Isabel Solmonson, as they attempt to sell their first listing, down in the financial district.

Lucie Holt from Citi Habitats works to seal the deal on a family-friendly apartment for her Hong Kong client whose previous offer fell through. The Kleiers are excited to have secured the exclusive listing to sell Emeril Lagasse's fabulous Upper East Side townhouse. The pressure is on to produce results for their new high-profile client.

Warburg's Rebecca Edwardson pushes her LA-bound client to consider a price adjustment in order to finally get her apartment off the market. When Michele Kleier's client sets her eyes on a building close to the hospital where she works, Michele has to help her imagine how the place will look when it's no longer under construction. Both agents must get their clients to be flexible with their expectations.

Buyers looking to live close to family challenge Michele Kleier to find them the perfect abode for their growing household. CORE's Shaun Osher is tasked with marketing a lavish penthouse apartment for a real estate developer on the Upper East Side. With the penthouse still not completed, Shaun has to work fast to get the apartment sold and keep his client happy.

GHK's Michele Kleier put's her client's old fashioned apartment on the market, but knows she'll have to introduce modernity and neutrality into the space if it's ever going to sell. Shaun Osher of CORE believes he's the right agent to market a developer's brand new property, but first he must convince him to change the layout of his building. Shaun must show his client the benefits of making the new building suit the lifestyle of Tribeca residents.