Next Episode of Super Bowl's Greatest Commercials is
Season 25 / Episode 1 and airs on 06 February 2025 02:00
Because of the overall buzz surrounding them, commercials aired during the Super Bowl receive additional airplay and exposure outside of the game as well, such as during newscasts and morning shows. Since 2000, CBS has aired an annual television special prior to the game, Super Bowl's Greatest Commercials, which showcases notable Super Bowl ads from prior games, and in recent years, has allowed viewers to vote for their favorite Super Bowl ads to be featured during it] Many viewers watch the Super Bowl only for the commercials: in 2015, Dish Network went as far as allowing the "Primetime Anytime" and "AutoHop" features on its Hopperdigital video recorder, which automatically records primetime programs from the major networks and trims commercials from the recordings, to function in reverse and allow users to view a recording of the Super Bowl that skips over the game itself and only shows the commercials.
This interactive countdown special allows viewers to vote LIVE for their favorite, all-time classic Super Bowl commercial. Boomer Esiason, analyst for CBS Sports' THE NFL TODAY, and Daniela Ruah, star of CBS' NCIS: LOS ANGELES, host the special from SoFi Stadium, site of Super Bowl LVI in Los Angeles.
In the special, now in its 21st year, Ruah and Esiason count down their top 10 all-time classic commercials, leaving it up to America to choose the ultimate winner between the top two spots in a LIVE vote. The top-10 countdown will include some of the most memorable Super Bowl commercials from Budweiser, Coca-Cola, McDonald's, Pepsi, and Doritos. The ultimate winner will be revealed at the end of the show.
The special will go behind the scenes of one of the biggest commercials of this year's Super Bowl from a global automotive brand, with exclusive interviews with the A-list stars of the ad. Also, Kevin Frazier, co-host of ENTERTAINMENT TONIGHT, reports on the new commercials that will air during this year's Super Bowl, highlighted by exclusive broadcast premieres of the spots.
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