The Drop

The five creatives take on one of the most important parts of creating a global brand - the power of celebrity and collaboration. In teams they must design a red-carpet ready outfit for music star Mahalia, which sees her loving one outfit but the other Miguel doesn't even want to show her, as he calls out two creatives for not hitting the mark.

Then the creatives are in for a big surprise as king of the collaboration judge Marc has an opportunity of a lifetime on offer. Which brand will join him on his next collaboration with one of the world's biggest film franchises? The competition steps up as they all battle for this real-world opportunity, and the streetwear fans get their say alongside today's special guest, Wretch 32.

Clara Amfo hosts the quarter final as the remaining four get closer to the life-changing contract with a major retailer. However, two more challenges stand in their way.

Miguel wants to see who has the nose for business and sends in his toughest negotiator, retail expert Nayna McIntosh, to grill the brand owners on the future of their brands. Each must prepare a five-year business plan.

Miguel also wants to judge who has what it takes to ‘go global', with a challenge that sees them design an upcycled vintage outfit for an international market in front of Pussycat Doll and eco-clothes warrior Kimberly Wyatt. Tensions run high, as no-one wants to close the shutters on their studio at this stage.

Clara Amfo hosts the semi-final as the three remaining creatives face their biggest drop yet. They design a brand-new item and have meetings with a factory owner to negotiate the best deal for mass production.

Once the deals are done, they discover if their latest design will sell as the tills open for a real drop in the retailer that will soon stock the winner's collection.

With the clothes on the racks for a few short hours, it's a close-run thing to see who really has what it takes to elevate their brand to the next level and win the competition.

In a bid to bring in the customers, the creatives design an advert and also discover which one of their brands guest judge Headie One bought from.

It's the final, and judges Miguel, Blondey and Marc must now decide which brand wins the life-changing opportunity to exclusively stock their next collection in a major retailer.

To help him decide, the creatives put on a showcase including everything they've designed on the series. As they frantically book models, arrange music, props, choreography, make-up and hair as well as design a brand defining final piece for their collection the creatives are at breaking point.

The Drop Hub welcomes back some familiar faces for the showcases alongside the special guest judge, Asim Chaudhry.

Miguel then announces who will become The Drops first ever winner.