Next Episode of The Food That Built America is
Season 2 / Episode 5 and airs on 08 March 2021 02:00
For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have literally been household names, but you don't know their stories. Before they were brand names, they were brilliant, sometimes ruthless, visionaries who revolutionized food and changed the landscape of America forever. This miniseries event will tell the fascinating stories of the people behind the food that built America – those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, and along the way built cities, invented new technologies and helped win wars.
In the 1950's, two enterprising brothers from Wichita, Kansas aim to build their restaurant, Pizza Hut, into a franchise empire by boldly introducing America to a little-known Italian dish--pizza. Americans soon fall in love with their signature, thin crust pizza, but unchecked growth and an underdog rival, Domino's, threatens to derail their first-of-its-kind pizza franchise juggernaut.
In 1919, Milton Hershey is king of the chocolate business. But everything changes when in a Post WW1 sugar price drop, a rush of competitors spring up, including his former employee HB Reese, who will go on to create the best selling candy on the planet. But Reese isn't Hershey's only rival, when a brilliant marketer soon comes up with not one, but two of the most iconic candy bars in history.
In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler." Over the next two decades the two iconic restaurants battle it out over burgers, launching signature sandwiches that will become staples all over the world.
At the turn of the 20th century, James Kraft challenges thousands of years of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition, and introduce a shelf-stable cheese of their own, putting them on a collision course with James Kraft's flourishing cheese juggernaut.
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown. And when the empires meet, they will have to strike a deal...or go to war.
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