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When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before ... he's putting over $2 million of his own money on the line.In each episode of The Profit, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
Marcus attempts to help two feuding brothers whose used-car business is weeks away from being shut down.
Maarse Florists was once the premier flower shop in Southern California. But after the founder died, this once proud business began to lose money. Serial entrepreneur Marcus Lemonis believes he can put the bloom back on this rose. Fixing the business may be the easy part; dealing with the spoiled Mama's boy who inherited it will be the real challenge.
Planet Popcorn started as a humble little stand at a Southern California fairground. Today it's a multimillion-dollar business. The popcorn is tasty but the business model is hard to stomach. Despite generating all that cash, Planet Popcorn still can't show a profit. But serial entrepreneur Marcus Lemonis believes he can turn this business around and make Planet Popcorn a national brand. But to do it, he'll need this motley crew to follow his plan and prove they can be trusted.
Inspired by the death of a loved one, Eco-Me is an all-natural cleaning supply company started by two best friends who wanted to help people rid their home of potentially toxic products. But their inspired products are being undermined by bad business practices, lousy marketing and major debt. Serial entrepreneur Marcus Lemonis has a game plan to turn the company around but will Eco-Me's stubborn and shortsighted owners embrace change before it's too late?
LA Dogworks was started up by an eccentric hothead who built a state-of-the-art dog care facility that's second to none. But that volatile leadership has created terrible morale which now threatens to dismantle the entire business. Serial entrepreneur Marcus Lemonis thinks LA Dogworks could be a flagship facility; the first of many. But to build the business, he'll have to see if he can tame its owner.
This week, Marcus Lemonis travels to Keyport, NJ, to visit Mr. Green Tea, a family-run specialty ice cream company being torn apart by two competing visions. Rich Emanuele is the second-generation owner who makes great ice cream and keeps tight tabs on the budget. His son Michael has big ideas and wants to invest heavily and expand quickly. Can serial entrepreneur Marcus Lemonis take Mr. Green Tea to the next level, or will this bickering father-and-son undermine their shot at big time profits?
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