Tourist Trap

A new comedy series following the tourist team of Wow Wales, who are tasked with selling Wales to the world. Cameras follow CEO Elaine Gibbons in her new role, as well as husband-and-wife corporate team Wyn and Charlotte, the marketing department, and the public facing information centres, like the Aberystwyth operation, who are at the coal face of modern Welsh tourism. While digital support press on with a plan for an app to track the Easter bunny in Monmouthshire, Elaine hits on an idea for a viral video to get people excited about Wales, whatever the weather, inviting Derek Brockway to make a virtual walking tour from the comfort of a TV studio. But the weatherman's sunny disposition is thoroughly tested by Elaine's hands-on approach.

It is St Dwynwens Day and romance is in the air. Wow Wales CEO Elaine wants to woo the world, and the tourism team have come up with a top-notch campaign to bring the love to Wales. Passions also run high in the office as Wyn and Charlotte salute their favourite saint with a very special take on a timeless romantic ballad. Meanwhile, IT guru Nez travels the globe via virtual reality, while the Aberystwyth information centre have to cope with the hen party from hell. And Elaine dabbles with a Welsh dating app and gets a little too hands-on with a love spoon specialist. Comedy shadowing a fictional Welsh tourist organisation starring Sally Phillips, Mike Bubbins, Mairi Beard, Sara Gregory, Sion Pritchard, Tudur Owen and special guest star Steve Speirs.

Tensions are running high at Wow Wales - the tourist agency where attitude makes up for lack of funding. CEO Elaine has a new Welsh Legends initiative to launch but is having trouble telling her rugby icons apart. Corporate suffer a crisis when Wyn gets locked in a mobile tanning booth before a major sponsorship deal, and in Digital, union rep Nez plots a showdown with management over ergonomic mouse mats. Meanwhile in the tourism call centre, Cara decides that honesty is the best policy - which doesn't bode well for any enquiries about holidays in Wales. Comedy shadowing a fictional Welsh tourism organisation. With special guest Gareth Edwards.

She may not know much about Wales, but tourism agency CEO Elaine has just discovered that Merlin is Welsh - possibly - and conjures up a magical new marketing mix. Meanwhile in Aberystwyth, the team embrace their inner dragon, rural outreach worker Marshall meets a tour guide who is serious about the mysterious, and Nez assesses the power of passive aggression in digital communications. With a guest appearance from Goldie Lookin' Chain.

It's the grand opening of the Welsh Music Walk of Fame and Wow Wales Corporate duo Wyn and Charlotte brave the rain to salute the legends of song and hide the fact that the advertised appearance from Sir Tom Jones is not actually going to happen. CEO Elaine seeks out new levels of relaxation ahead of a key summit with the heads of the Irish and Scottish tourist boards who are about to hear her plans for a pan-celtic break. What do the three places have in common besides golf? And do they really need to get the English involved? Meanwhile, Nez reveals an augmented reality app for Welsh heritage spots which is capable of causing shock and awe.

The Wow Wales marketing team have their heads in the clouds for a blue sky session based around renaming Cardiff Airport – but is Jason Mohammed the Welsh superstar most synonymous with international jet-setting? Meanwhile the flagging call centre team are set for an inspirational visit and speech from motivation guru Nev Wilshire … of TVs the Call Centre fame. In corporate Wyn and Charlotte get into sports sponsorship (but at a budget) and CEO Elaine is set to schmooze a key Welsh politician with shotguns and a spot of clay pigeon shooting. What could possibly go wrong? Comedy series shadowing a fictional Welsh tourism organisation. Starring Sally Phillips, Tom Price, Remy Beasley, Leroy Brito, Mike Bubbins, Mari Beard, Elis James, Mali Ann Rees, Gareth Potter and special guest Call Centre motivational guru Nev Wilshire.