Tourist Trap

CEO Elaine is keen to say 'Croeso' to the world from their new premises. Elaine also visits a museum stockroom and gets up close and personal with the artefacts expert and his mummy. Elsewhere, Wales is gripped by Banksy fever following the discovery of his artwork in Port Talbot. Have Wyn and Charlotte managed to persuade the mysterious genius to create some bespoke art on the Wow Wales office wall? The whole staff are proud of the new premises, however, they have to contend with an environmental protester who is sticking to his principles and proving difficult to shift. Meanwhile, Gwilym attracts international recognition for his ultra-grim walking tour – the Trail of Tears.

Head of Digital Nez explains why genealogy tourism is booming – can Wow Wales persuade people from all over the world with a bit of the Land of their Fathers in them to visit the motherland? The Aberystwyth Icentre are shocked to receive an audience with the King of Wales – straight from the USA! All the staff do DNA tests – this means CEO Elaine gets to discover if she really does have some Welsh in her roots. Meanwhile Wyn and Charlotte recruit a passionate Welsh legend for their publicity campaign.

Elaine passionately wants to promote Wales as the ideal location destination for screen projects – as a background, the Welsh landscape can look stunningly beautiful or ruddy awful depending on the requirements of the script! Wyn and Charlotte are proud to support a new feature film shooting in Wales. They undertake a set visit and are astonished at just how much they are permitted to see as the cameras roll! Wyn in particular needs a lie down afterwards. Meanwhile Nez contacts a 'white-hat hacker' to check the security of the Wow Wales website. He proves to be a genius at disrupting websites and a dunce at putting things back to normal. Plus Elaine samples the very latest in Welsh fusion cuisine when a genius contemporary chef opens a pop-up eating experience in a disused Cardiff washing machine factory.

Elaine attends a business networking event for powerful women and bumps into her old friend Meinir, owner of the Organic Wellness Centre in Swansea, who can't hide her surprise to see Elaine at an event for successful people. Meanwhile, the marketing team stretch themselves to the limit as they investigate the Welsh yoga app. And Wyn feels the burn as he makes the case for cycling in Wales, donning lycra to showcase his pedal prowess. Elsewhere, Jon has been promoted sideways and is seeking out new horizons for Wow Wales from his new desk on the Welsh/English border. He gets a meeting with a government MP and is keen to talk up the feelgood factor of a trip to Wales.

Elaine wants Wow Wales to focus on 'owning' the concept of 'bad weather' so the marketing team led by Rob have their heads firmly stuck in the clouds. The lightning bolt of inspiration strikes big time as they sponsor a storm! Soon Storm Wow Wales! reaches the coast in Aberystwyth, where Gwilym points out to a sodden family of tourists just how grateful they should be for the Welsh rain. Kara is on call with advice for holidaymakers stuck in caravans while it pelts down all over the countryside. Meanwhile Nez develops a brand new accommodation app. Due to combination of weather, technical mix-up and no alternative sleeping options, Elaine ends up using it and spending the night with Nez in his one bedroom flat. Just the two of them keeping shelter from a thunderstorm and watching a romcom. As night falls, Elaine and Nez are determined to keep relations professional!

Wow Wales! are on a mission to celebrate the very best of the place - so that means awards for everything you can possibly imagine in Wales! Wyn (Mike Bubbins) and Charlotte (Mari Beard) believe you can't have too many awards even if that means four gongs for Best Welsh Beach – North, South, West and East –(East!?!?!?!) CEO Elaine (Sally Phillips) is thrilled to have bagged a VIP to present the awards - none other than national treasure Jason Mohammad. But that doesn't mean the TV pro will go easy on Elaine when he grills her on BBC Wales in the run-up to the event. For a confidence boost, Elaine visits Meinir (Sian Harries) in her spa to harness the positive power of Welsh crystals. And to win over her awards audience, Elaine performs a poem in Welsh. How does her recital go down? PA Kath (Sarah Breese) is forced to tell her boss some home truths... Tourism comedy written by Gareth Gwynn, Sian Harries and Tudur Owen. Special guest Jason Mohammad.