Undercover Boss

Omar Soliman and Nick Friedman, who co-founded College HUNKS Hauling Junk & Moving over 15 years ago, go on separate missions to make certain that the foundation of their company is strong enough to withstand exponential growth in the next couple of years. Will they need to do any heavy lifting within their company after seeing what's happening on the front lines? Will they (or any items in their care) crack under pressure while undercover?

College HUNKS Hauling Junk & Moving®, founded in Tampa, Fla. by college buddies Nick Friedman and Omar Soliman with the use of a beat-up cargo van, now has over 200 franchises across 39 states. The company provides full-service tech-enabled residential and commercial moving, junk removal, donation pickups, and labor services in the U.S. and Canada.

Andrew Simon, president and CEO, Fremont Street Experience, who began his job at this hugely popular Las Vegas attraction at the start of the pandemic, goes undercover to discover and address problems that may be sparking the labor shortage causing significant lost profits. Will the boss "see the light" while perched 100 feet off the ground to help change light panels on its enormous $50 million canopy? How does he handle the sticky situation of scraping gobs of gum from the mall floor for hours at a time? Does he leave anyone hanging during a physically demanding shift at the Slotzilla zip line?

The Fremont Street Experience, designed in 1995 as a must-see six-block entertainment district built to reenergize Las Vegas' downtown area, now attracts over 24 million visitors annually. The iconic destination is featured in countless television shows, music videos and films and helps generate over $800 million annually in gaming revenue. The area is known for its unparalleled offering of entertainment, featuring live music on three permanent stages 365 days per year; the "Viva Vision" canopy, the largest digital display in the world; and the urban-based thrill ride "Slotzilla" Zipline.

The Vitamin Shoppe's CEO, Sharon M. Leite, goes undercover to learn new ways to achieve added growth for her brand and to experience how her new operational changes and innovations are impacting the front lines. Will the boss find a healthy balance between the happiness of her employees and the satisfaction of their customers? Will her work as a store associate supplement the team's efforts or set them back?

The Vitamin Shoppe® is a global specialty retailer and wellness lifestyle company, providing trusted products and guidance for nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty aids. The company conducts business in the U.S. online and in over 700 company-operated retail stores under The Vitamin Shoppe/Super Supplements banners, and internationally in select Asia, South America and Central America markets.

Linda L. Chadwick, president and CEO, Rita's Italian Ice & Frozen Custard goes undercover to see how her new initiatives are working and to help franchisees become more profitable. Will the boss encounter procedures or equipment that seem "frozen in time"? What will it take to help her get a struggling franchisee to reach sweet success?

Paul Damico, the former president and CEO, Round Table Pizza** goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on UNDERCOVER BOSS in 2013 when he was president of Moe's Southwest Grill as motivation to return undercover. Will he be able to take the heat in the kitchen when tasked with preparing piles of pizzas under tight time constraints? Can he withstand a hot slice of reality when front-line employees reveal where improvements could be made?

Laurent "LT" Therivel, a proud Marine veteran who started as president and CEO of UScellular less than a year before his undercover mission, is intent on seeing how his new endeavors for brand growth are operating. Will he be all charged up while making customer calls offering the latest company deals? Will he connect well with staff sales associates and network engineers when learning about their day-to-day duties and challenges? Does he learn there's work to do to get their stores to have "high-speed" customer service?

Gary Findley, CEO of Restoration 1, a self-described "Redneck CEO" from Texas, goes undercover to ensure that there are no flaws in the "playbook" of the company that would negatively impact all the franchises. Will he have the stomach to handle a job involving biohazard remediation? Will he find that cracks are starting to show as the business grows? How will he tackle navigating through a tight basement crawlspace in a hazmat suit?

Acquanetta Warren, mayor of Fontana, Calif., the fastest-growing city in Southern California, is on a mission to secure its future after the devasting impacts of the pandemic. Is the mayor willing to roll up her sleeves and get her hands dirty maintaining the city's sewers and cleaning the trash-littered parks? 

Warren Boone, chief people officer at Coco's Bakery Restaurants, seeks to determine the recipe for success by working on the shop floor. Does he have the ingredients necessary to tackle the company's needs?